BLOG REGULARLY TO INCREASE YOUR PRESENCE ON GOOGLE & OTHER MAJOR SEARCH ENGINES. USE KEYWORD PHRASES IN YOUR POSTS TO DRIVE TARGET TRAFFIC TO YOUR SITE.
QUESTION: How difficult is it for me to add a personal blog to my existing website?
ANSWER: No matter whether you have a HTML5 website or one of the hundreds of ‘content management’ websites out there, adding a blog to your site is a relatively simple task for any website developer ‘worth their salt.’
DEFINITION OF A BLOG
According to the Merriam-Webster Dictionary, the definition of a blog is described as “computer – A website that contains online personal reflections, comments, and often hyperlinks, videos, and photographs provided by the writer.”
Blogging offers a powerful platform to showcase your unique talent as a writer. Attract an audience that shares your passions in life. Through blogging, develop unique writing skills while slowly gaining traction as an expert in your field. For those who have already reached the pinnacle of their career, blogging offers an opportunity to broaden your horizons with a captive audience.
GOLDEN RULE OF BLOGGING
Leave no stone unturned! Be sure that your grammar, punctuation and spelling are correct for each and every post you make. If you skip this critical step, you lose credibility regardless of the quality of your post. Ensure that your sentence structure and flow of information are seamless.
THE BUSINESS CONNECTION
Blogging offers ways to promote your products and services. Build consumer confidence by educating your audience about your business. Include practical information that is relevant and helpful. Over time you will notice an increase in your followers. Include direct links to products and services on your website to create leads, promote sales and increase brand recognition.
SOCIAL MEDIA CONNECTION
Share your blog posts on your social media accounts. Imagine the possibilities. This popular method of sharing information can funnel traffic from your social media account directly to your website.
DEVELOP A LASTING RELATIONSHIP WITH YOUR AUDIENCE
Just a few final thoughts… Engage your audience by sharing your personal experience from time to time.
Enable the blog’s ‘Comment’ feature to allow visitors to post questions and comments.
Keep an open mind regarding the opinions and suggestions of others. You can remove any offensive comments that do not meet the standards of good taste.
The good news is that you are in the driver’s seat. Unlike social media platforms, you are in full control of your content.
Remember, instant feedback provides an opportunity to shape your blog posts and even your business. Finally, make your blog entertaining and informative. Add a Blog to your website and become a ‘Victorious Blogger’! – Diane Robert