Simple Answer is Yes!
By Diane Robert, Web Developer
You’ve set up a Business page on Facebook and things are going relatively well. You are slowly gaining traction with followers who respond to posts and show their appreciation by hitting the ‘like’ button. You feel secure with the knowledge that you’ve established a presence on social media. But wait… have you overlooked one of the most critical investments for your business?
It’s safe to say that in this digital age, consumers expect businesses to own a website. They’re well aware that social media profiles come and go. If a business is unwilling to invest in a website then they are at risk of losing credibility.
If people hear about your business or like what they see on social media, their first instinct is to seek out your website. A well designed website becomes the hub of your business. It establishes trust and confidence for those interested in learning the nature of your business and what you have to offer.
Unlike social media business profiles, a website gives you unlimited opportunities to promote your business and educate consumers about your products and services. Owning a website is key to branding your business and keeping abreast of your competition.
Another major reason why you need a website is to establish a presence on Google. A well optimized website appears in Google searches. As you add more and more content to your website, Google will slowly index those pages giving you more exposure on the web. Plus there are free marketing opportunities available on the internet to post a link and description of your website. You can also add your website address to your social media profiles which ultimately creates a marketing funnel.
Just a few final thoughts…As a web developer I am curious when a business owner has chosen to use a personal email address to manage their business. While it may seem ok in the short-term, it’s wise to consider optics and maintaining a standard of professionalism.
Owning a website allows you to use your business domain to set up your email account. Not only does this meet professional standards, a business email address adds to your credibility. If you are planning to gain subscribers through your website for marketing purposes, a business email address is a must-have.
I hope this short essay is helpful in explaining the benefits of owning a website to represent your business. I invite you to contact me if you have any questions or want to arrange a free consultation. I take a genuine interest in my clients success and offer support year round. My email address is email@example.com